When constructing this campaign, we decided that the faces of the story should be the real heroes of the classroom: the teachers. Teachers hold the future of the youth in their hands and use their influence to ensure that future stays bright. Being an educator is often thankless, and given the hardships teachers endured during the pandemic, we thought it was the perfect time to tell their stories. With that in mind, we brought their inspiration to the forefront and celebrated their profession for Jordan Brand’s Back to School campaign.
