In our 2nd year of collaboration, Good American entrusted us with transforming their Open Casting Call into an unparalleled experience, catering to their ever-expanding audience. This year was all about making it the grandest yet – a celebration of diversity and empowerment.
Across the nation, we orchestrated a multi-day series, ensuring attendees felt seen, heard, and represented. Addressing the needs of thousands within a tight timeframe, our approach was revolutionary. Instant comp cards were delivered through innovative photo studios, complemented by private video confessionals and insightful talk panels centered around female empowerment and equality in the industry featuring talent Ashley Graham .
The pinnacle? The grand event in Los Angeles, featuring a groundbreaking mirror art affirmation installation—a symbol of self-love and empowerment. Our signature video studio, known for creating cinematic quality akin to studios and the red carpet, added a touch of glamour to the affair.
Distinguished panels included industry luminaries Ashley Graham, Emma Grede, Jessica Lyons, and Karla Welch, enriching the discourse on empowerment and inclusivity. Join us in redefining glamour, breaking barriers, and creating a casting call experience like no other. Good American’s Open Casting Call 2023 is not just an event; it’s a celebration of individuality and the power of representation
Good American tasked us with creating an experience that gave attendees their first physical experience with the brand. They wanted it to feel intimate while having an elevated aesthetic reflective of the brand’s identity. With more than 30,000 applications, ensuring attendees had a memorable and positive experience was their first priority. We created six days of events – spanning the country from New York to Los Angeles – that provided the brand’s supporters with a unique interaction with judges, including past winners, brand executives, and even Emma Grede and Khloe Kardashian.
