The debut of the Ultraboost 2.0 was a moment adidas wanted to amplify and have people take notice of. Tasked with bringing this directive to retail, we brought in full 3-D space build outs and space-worn astronaut suits to play off the extraterrestrial elements of the release. Always tying back to the culture, we outfitted the staff in one-of-a-kind uniforms that made these stores stand out – customers took notice.