In partnership with Topgolf, we unveiled The Sure Thing Club Launch—a bold, culture-shifting debut for their newest golf club, designed with one mission in mind: make golf less hard and more for everyone.

This immersive launch welcomed over 1,000 guests to Topgolf El Segundo for an unforgettable, multi-layered brand experience. Guests began their journey through a museum-style exhibition spotlighting the innovation, design, and personality of the iconic Sure Thing Club. Every detail was crafted to celebrate accessibility, fun, and the future of play.

From there, the experience expanded into The Sure Thing “Club”—a fully transformed environment blending sport, entertainment, and spectacle. A larger-than-life stage set the tone, complete with a custom skate ramp, a towering 20-foot hot air balloon, a slide, and a tunnel leading to a hidden speakeasy entrance. The space invited exploration, discovery, and photo-worthy moments at every turn.

Supporting partners including Cash App, Pepsi, Acura, and Honda elevated the environment through interactive sponsor activations that amplified the energy and cultural relevance of the launch.

The Sure Thing Club Launch wasn’t just a product debut—it was a reimagined celebration of community, creativity, and the new wave of golf culture. Crafted by Black Flamingo Agency, it marked a defining moment for Topgolf’s continued innovation and the future of inclusive play.